First impressions last a lifetime. A dress code is necessary in a business, whether you work in a small office, a large corporation, a fast food restaurant, a hair salon or a hospital.

“It makes a statement about the caliber of business that your organization conducts”

Your staff is the first point of contact for your customers. They are literally the face of the company. Much time and effort goes in to staff training, product knowledge and researching the market. However, considering the impression of somebody is made within the first 3 seconds, are you putting enough time and consideration in to the appearance of your staff? It is a fact that due to the appearance of somebody, without us even knowing it, we automatically form an opinion about somebody.